Why structured marketing is more effective in a job search

Like many others, I had tried to lose a few pounds thru numerous attempts a while back, but to no avail. I tried various diets, I exercised, went to the gym, even bought some diet pills once or twice! I was determined, but Nothing worked! I finally decided to enroll at the athletic center nearby and hire a coach.

The trainer, put me trhu pretty much the same types of exercise (this time more structured), more or less using the same type of equipment (but with the right knowledge), and basically told me stuff I had know all along for the most part! But this time it worked! Because not only there was a structured, targetted plan, but also because I was committed: both prsonally, and financially I was determined and knew that this time was it! I had come to terms that do-it-yourself just didn't work for me like I was 20 any more. For some people it might, but I needed direction...

In today's job market, many are going back to whatever worked last time they were looking to reposition themselves, not realizing that A Lot Has Changed. But we can't come to terms with the fact the "that doesn't work any more".

In my line of work, I sometimes hear people express that most of the marketing elements, coaching and other approaches that we utilize in helping our clients successfully land the next career position, is common knowledge, and/or is readily available on the web, or thru other means. I have no argue with them of course. But the key factor is: CAN you succeed as effectively on your own?! Some might. Most people though, utilizing outdated methodologies, competing against millions in todays job market, are finding it more and more difficult and frustrating.

Yes, you can buy a do-it-yourself manual for most any task, but how efficient, how well suited the outcome, and how long would it take to figure it out? Remember the old saying: "Time is Money"? This is never more true than when you're unemployed! It's important to understand that this is about assessing all of ones options, and then seeing whether it makes sense that by having a structured and targetted plan, the right marketing tools, proven expertise, and up to date pulse of the market "Can I come out ahead?" and actually do this the right way and with desired outcome in a TIMELY manner.

Just like working out, Marketing is about results. Does Marketing work? Ask our politicians! If it were just about talking the talk, there would be No "Campaign Managers"!


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