The underlying reason for the increased use and effectiveness of visibility and marketing activity with social media is a very obvious one that doesn’t require a marketing background. There's been a massive paradigm shift in employer behavior – from search of resume/information in the traditional sense to sorting of information and content found in social media and networks.
The goal then becomes one of maximizing the exposure, and engagement with decision makers of potential and current employers at the right level.
The packaging matters. The higher the position, the more the need is for one to come out ahead of the competition. This is one of the reasons why at the Wellington Group we believe that developing the right Video Resume is a crucial component for marketing CEOs & Executive level job seekers.
It's not just "whether" they see you, but also "what" do they see when they do notice you. Especially if you have been out of the job market for a long time, or, if whatever you're doing in Not effective, you need to consider other, more aggressive alternatives.
www.AmericanSearchPartners.com
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